.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to snagging billions in financial backing annually, have reared nearly $360 thousand so far this year, placing it on track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That downturn is because of market saturation, improved governing tensions, as well as financial uncertainties.ADWEEK spoke to 5 VCs that remain to acquire adtech companies, in spite of these difficulties, concerning what they are actually looking for and what they prevent. Perhaps unsurprisingly, these investors are actually targeting chances in privacy-focused modern technologies and industry-specific places such as hooked up television.